CX Trends 
2022 Report 

Zendesk

CX Trends is an annual research report that highlights Zendesk’s thought-leadership approach to customer service.

It's focal point was an Interactive Report that explores five common traps that hold businesses back. With regional, segment, and industry deep dives for personalized data cuts, and next steps for visitors to take action. Check out the full CX Trends campaign and interactive experience here. 

Homepage3
cxtrends_interactivereport2
Multipages-2

Art Direction

Our hero asset for the CX Trends 2022 campaign is a puzzle visual that represents knowledge gained throughout the CX Trends experience. As readers advance through the campaign (and Interactive Report) the puzzle can be represented as filled, empty, or somewhere in between.

The shapes each represent a piece of the CX Trends puzzle. A dynamic element that ties back to a lesson or idea within the campaign. 



Multiple mixed shapes can be seen in places where ideas are intermingled such as within the report. As you travel through the campaign shapes can be collected and will be used as a signifier of progress within the interactive report.

e8a22578a09e318fbfb55d5f9b25f6db
fbefef66010789b5d06ae39d30f27183

Gated Landing Page

The CX Trends 2022 Landing Page is the entryway into the CX Trends 2022 experience and guides readers to the full Interactive Report.

dd93ad64475d2f18b9f57c9a085aa476
cxtrends_moviestill

Illustrations &
Pictograms

The CX Trends 2022 Report featured pictogram illustrations that use the same 3D styling as our hero puzzle art. Select illustrations showcase visual representations for elements such as AI automation, conversational service, chat bots, reports, and growth, and messaging.

image_processing20220407-5997-q9478m
5dc7d42f2e78093e0f19b0b4c3bca594
dd93ad64475d2f18b9f57c9a085aa476

Art Direction & Illustration

Creative Director: Sam Bathe
Art Direction: Kimberly Mar
Team: Kimberly Mar, Corey Gedrose, Margarida Chincho, Cristina Mendoza Magari
Animation: Marja Siu