CX Maturity 2021

Zendesk

CX Maturity is an annual Zendesk campaign created to help businesses make good, data-driven decisions for their Customer experience. To do this Zendesk partnered with ESG Research to build a framework around CX maturity and CX success.

The main elements of the campaign consisted of an Interactive Assessment Tool that benchmarked users against industry peers across region, industry, and size. 

See the full interactive quiz here.

Art Direction

The CX Maturity art direction revolved around a grid that flexibly housed the main icon elements. Each icon represented a ranking of the CX Maturity level or an element of the customer experience. 

Design & Art Direction

Creative Director: Larissa Vaz
Associate Creative Director: Sam Bathe
Art Direction & Design: Kimberly Mar
Producer: Philip Kanaris
Team: Kimberly Mar, Elias Rabeh, Hazel Wong, Julia Oller
Animation: Colin Thomas