The Big Draw Festival

Apple

The Big Draw Festival is the world’s global celebration of drawing. Held at Apple retail spaces around the world, The Big Draw focused on creating  programming that explored how drawing can create a positive impact on an individual, a group or a community.

The goal for this campaign was to entice people to attend the annual festival and needed to be stretched across multiple touchpoints including web, advertising, social, and online editorial.

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Design & Art Direction

Client: Apple
Illustration: Marcus Oakley
Creative Director: Jordan Crane
Associate Creative Directors: Heui Jin Jo, Brandie Schweizer
Art Direction & Design Direction: Kimberly Mar